CARLA DE HERRERA carladeherrera@gmail.com
EXPERIENCE
UNDERTHECOCOTREE BARCELONA, SPAIN - SAN PEDRO SULA, HONDURAS
BLOGGER
Active blogger through www.underthecocotree.com about health, lifestyle, travels and day to day activities in the life of a 21st century, international mother. Using Youtube, Twitter, Facebook and mainly Instagram, as media outlets. 2013-2018
INTERECONOMIA MADRID, SPAIN
COLABORATOR
Assisted on-air in a television program, LA HORA DE JOSEMI, three times a week. The program ran from 4 p.m. to 5 p.m. and my segment specialized in weddings. 2010
INTERECONOMIA MADRID, SPAIN
COLABORATOR
Assisted as a collaborator in a television program, MUCHO QUE DECIR, three times a week. The programs focus was the latest news and it ran live from 4 p.m. to 6 p.m. There where daily interviews to celebrities, singers, music groups, sport icons, important companies and well known people in Spanish society; Angel Nieto, Los del Rio, Sushita, Z.A.T.S. 2010
A-TIPICA GLOBAL SL MADRID, SPAIN
MARKETING & COMUNICATIONS MANAGER
Managed and developed the media outreach of the company through various media outlets; radio, television, internet and press. Created and developed a change of image for the company; its location, its catalog, its folders, web page, and facebook page. 09/09-10/10
WNEU-T60 TELEMUNDO BOSTON, MA
MARKETING AND PROMOTIONS DIRECTOR
Prepared annual budgets, media planning, mapped out the companies ongoing community outreach through events and presence in the community.
Created, organized and managed various new Telemundo Boston events featuring local personalities. Represented the company at different community happenings and festivals. Strategically advertised network programming through different media outlets. Supported sales team to meet company annual goals. 03/06–02/07
AMP – ALLOY MARKETING AND PROMOTIONS
ACCOUNT MANAGER
Effectively carried out grass root promotions for eBay, Team America: The Movie, two for MTV-U and assisted an Essence account. Collaborated nationwide network of field representatives to communicate the companies clients message by a Grass Root approach to provide peer-to-peer field Marketing & Promotions. Prepared, developed and finalized each promotion with an in depth report including promotion-pictures for the client. 07/04-12/05
L’OREAL LUXURY SECTOR
ASSISTANT - BIOTHERM TRAINING AND MARKETING DEPARTMENT
Performed data maintenance on clients, hotels, training sessions, etc. Successfully contributed to the launch of a new make-up product line assortment. Prepared product training sessions throughout Spain. Carried out two “Mystery Shopping” research studies to analyze, store location, competitors and the effectiveness of the product trainings. 09/02-02/03
EDUCATION
EMERSON COLLEGE, BOSTON, MA
Masters Degree in Journalism, December 2008
Broadcast specialization
NORTHEASTERN UNIVERSITY, BOSTON, MA
I.C.A.D.E, MADRID, SPAIN
B.S. in International Business, April 2005
Dual Degree program with Semester abroad in ESSEC Paris Business School, Ecole Management International
SOCIAL WORK
Tutored children from marginal areas of the city with their studies. 1999
HONORS
Certificate of recognition from the Boston Mayor Thomas M. Menino. 2006
LANGUAGES
English / Spanish - Fluent speaking, reading and writing
French - Fluent speaking and reading
TECHNICAL SKILLS
Microsoft (Word, Excel, Power Point, Explorer), Macintosh, Photoshop, Avid Editing, various cameras and other studio equipment.