DRAFT: This module has unpublished changes.

 

CARLA DE HERRERA                                             carladeherrera@gmail.com

 

 

EXPERIENCE

 

UNDERTHECOCOTREE BARCELONA, SPAIN - SAN PEDRO SULA, HONDURAS

BLOGGER

Active blogger through www.underthecocotree.com about health, lifestyle, travels and day to day activities in the life of a 21st century, international mother. Using Youtube, Twitter, Facebook and mainly Instagram, as media outlets. 2013-2018

 

INTERECONOMIA MADRID, SPAIN

COLABORATOR

Assisted on-air in a television program, LA HORA DE JOSEMI, three times a week. The program ran from 4 p.m. to 5 p.m. and my segment specialized in weddings. 2010

 

INTERECONOMIA MADRID, SPAIN

COLABORATOR

Assisted as a collaborator in a television program, MUCHO QUE DECIR, three times a week. The programs focus was the latest news and it ran live from 4 p.m. to 6 p.m. There where daily interviews to celebrities, singers, music groups, sport icons, important companies and well known people in Spanish society; Angel Nieto, Los del Rio, Sushita, Z.A.T.S. 2010

 

A-TIPICA GLOBAL SL MADRID, SPAIN

MARKETING & COMUNICATIONS MANAGER

Managed and developed the media outreach of the company through various media outlets; radio, television, internet and press. Created and developed a change of image for the company; its location, its catalog, its folders, web page, and facebook page. 09/09-10/10

 

 

WNEU-T60 TELEMUNDO BOSTON, MA

MARKETING AND PROMOTIONS DIRECTOR

Prepared annual budgets, media planning, mapped out the companies ongoing community outreach through events and presence in the community.

Created, organized and managed various new Telemundo Boston events featuring local personalities. Represented the company at different community happenings and festivals. Strategically advertised network programming through different media outlets. Supported sales team to meet company annual goals. 03/06–02/07

 

AMP – ALLOY MARKETING AND PROMOTIONS

ACCOUNT MANAGER

Effectively carried out grass root promotions for eBay, Team America: The Movie, two for MTV-U and assisted an Essence account. Collaborated nationwide network of field representatives to communicate the companies clients message by a Grass Root approach to provide peer-to-peer field Marketing & Promotions. Prepared, developed  and finalized each promotion with an in depth report including promotion-pictures for the client. 07/04-12/05

 

L’OREAL LUXURY SECTOR

ASSISTANT - BIOTHERM TRAINING AND MARKETING DEPARTMENT

Performed data maintenance on clients, hotels, training sessions, etc. Successfully contributed to the launch of a new make-up product line assortment. Prepared product training sessions throughout Spain. Carried out two “Mystery Shopping” research studies to analyze, store location, competitors and the effectiveness of the product trainings. 09/02-02/03

 

EDUCATION 

EMERSON COLLEGE, BOSTON, MA

Masters Degree in Journalism, December 2008

Broadcast specialization

 

NORTHEASTERN UNIVERSITY, BOSTON, MA

I.C.A.D.E, MADRID, SPAIN

B.S. in International Business, April 2005

Dual Degree program with Semester abroad in ESSEC Paris Business School, Ecole Management International

 

SOCIAL WORK 

Tutored children from marginal areas of the city with their studies. 1999

 

HONORS 

Certificate of recognition from the Boston Mayor Thomas M. Menino. 2006

 

LANGUAGES 

English / Spanish - Fluent speaking, reading and writing

French - Fluent speaking and reading

 

TECHNICAL SKILLS 

Microsoft (Word, Excel, Power Point, Explorer), Macintosh, Photoshop, Avid Editing, various cameras and other studio equipment.

 

DRAFT: This module has unpublished changes.